Social Media Users by Country 2023

Users of Social Networking Sites Around the World

It is a shock to many to learn just how widespread social media usage has become. Some 3.9 billion individuals, or over half of the world’s population, are on social media today.

There was a huge jump from 2015, when the figure was just 2.07 billion, to the current estimated 2.13 billion in 2019. Social media is predicted to increase by 3.9% a year until 2025.

Increase in popularity of social media platforms

Increases in the use of social media have followed a consistent trend. In 2015, 2.078 billion users were using social media. With a growth rate of 21 percent, the global population reached 2,307 billion in 2016.

At the end of 2018, there were 3.196 billion users active across all social media platforms, representing a 9 percent year-over-year increase. By 2020, when 3.960 billion people were using social media, that pace of expansion had not slowed.

When trying to get a sense of how widespread social media usage is, a reasonable next inquiry is likely to be, “What networks do they utilize?” In the end, Facebook emerges victorious.

In the realm of social media, Facebook succeeds.

Facebook may be key to understanding the demographics and motivations of social media use. Facebook has been the undisputed leader in social media since its beginnings.

Among the many available social networking options, Facebook is the most popular, followed closely by LinkedIn. Individuals spend an average of 135 minutes daily on social media, most of that time on Facebook.

There are already more than 2.85 million active Facebook members. That doesn’t account for the folks who use several accounts. Facebook is one of those things that people seem to either like or despise.

Even now, the vast bulk of its consumers is found there.54% of the world’s social media users were located on Facebook in 2012, while 16% were on LinkedIn and 13% were on Twitter.

Fast-forward to 2021, we find that Facebook has 69% of the world’s social media users, Instagram has 40%, LinkedIn has 28%, and Twitter has 23%.

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Networks of Social Media all over the world

Using data broken down by location yields some illuminating insights into the scope of social media use. Between 2019 and 2020, social media users increased by 9.2%.

The region with the lowest increase was Europe (4.9%), while the region with the highest growth was Asia (16.98%). The majority of the world’s social media users reside in Asian countries.

The proportion of the world’s online population that resides in Asia is 16.98 percent. With 13.92% of the world population, Africa is second in social media use. 8% of the global social media population resides in South America.

Only 6.96% of the world’s population uses social media, and most of those live in North America. About 4.9% of the global online community calls Australia home.