Instagram Users by Country 2023

Summary of Instagram Users by Country

Instagram is the most popular photo-sharing app, with an expected 2 billion users by 2022. There are around 300 million Instagram users that are considered to be celebrities or major influencers.

Commercial advertising can reach around 15% of social media users; most users are casual readers or site visitors, and women are likelier to make a purchase on Instagram than men.

With more than 230 million monthly active users, India continuously holds the top spot in the global Instagram user count. As the second-most-populated nation on Instagram, the United States has a user base equal to half the country’s total population.

Reports suggest that Indonesia has around 100 million Instagram users, while Brazil has 119 million. Around 63 million Russians are active Instagram users, making Russia another country with a sizable Instagram user base. With over 52 million accounts, Turkey is also a top Instagram country.

The Top 5 Countries With The Most Instagram Users Are:

• India — 230 million
• United States — 159 million
• Brazil — 119 million
• Russia — 63 million
• Turkey — 52 million

Countries with the Most New Instagram Users

Instagram has the newest users in India, but the United States still dominates the platform. The United States has a sizable Instagram user base, while many Americans likely maintain numerous profiles.

During the quarantines imposed because of the Covid-19 outbreak, India added almost 20 million additional customers.

Also See: Google Pay Countries / List of Google Pay Countries 2022

Important Instagram Demographics

In all likelihood, more women than men use Instagram, with over 51% of users identifying as female. There is hardly a large gender gap on Instagram, with just around 48.4 percent of users being male.

Instagram’s biggest age group comprises millennials or users between the ages of 25 and 34. Some 31.2% of Instagram users identify with this age range.

The age range from 18 to 24 makes up Instagram’s second largest user base. About 2.2% of people aged 65 and above are Instagram users, making up the age group with the lowest percentage of users overall.

Instagram has over 170 million yearly downloads, which is much more than the number of Instagram users per nation.